Influencer Marketing

Sleepwell Comfort and Lifestyle Promotion

Goal: Drive awareness for Sleepwell’s premium comfort products and influence purchase decisions among urban households. Strategy: Lifestyle influencer campaign focusing on comfort, quality, and long-term benefits of Sleepwell products.

📅 6 months
👥 8 members
Tech Burner

Impact

20,000+ impressions across Instagram & Facebook within the campaign period

Increased product inquiries from the urban lifestyle audience

Boosted brand engagement rate by 35% compared to the previous month

Strengthened perception of Sleepwell as a premium, comfort-first brand

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